Second, I’ve been contemplating the concept of nudge theory. What is it? At it’s simplest, it’s about encouraging better decision making. Like this…
And like this…
Or this simple story about men peeing. In public toilets, men tend to sprinkle when at urinals making the floor rather dirty. A picture of a fly was placed centrally in the urinal giving men something to aim at, thereby minimising the dirty floor effect.
And in a non-toilet piece of choice architecture, the upcoming reform to company pensions in the UK is an example of this. Saving into pensions is a useful activity for most people for when they age. Most people, though, don’t sign up to their company pension meaning they don’t do this long term saving. By creating an auto-enrolment policy, most people will end up saving for their pension by default. They can opt out if they choose to, and that’s the important bit. Nudge theory is about choice. You can either choose to make a better decision, or you choose not to.
In the recycling example above, the choice is to recycle as opposed to sending your rubbish to a landfill, fine I get that.
In the pensions example, it’s about doing the better behaviour by default, and choosing to opt out if that’s what you want to do. A bit less obvious a solution, and perhaps controversial.
So here’s my challenge to y’all. I want to provide a series of tweets that encourage people to donate to my walk to work using Nudge theory. I’ve been pondering it, and need some help.
Here’s one example:
The traditional approach “Your donation will help to raise money to battle #foodpoverty. Please donate what you can'”
The Nudge approach “Take two minutes to donate to #sukhwalkstowork, then take two minutes to tweet about it.” > Not a great example, but essentially helping people to see the choice to donate is an easy one.
Remember the confines of a tweet
– 140 characters including spaces, punctuation and link
– A link is automatically 20 characters long
– I will credit you with the tweet so you’ll need space for your Twitter name
Answers in the comments below please, or Twitter, or email. It’s all good.