Creativity is in the mind

Over the last few months I’ve been working with a colleague designing a document. The document, in and of itself, is boring. It’s going to essentially be a capability framework. It’s not exciting, and it’s not ground-breaking.

I am loving the project though. Not because of the time invested into the project, but because of the creative process we’ve been going through with the document.

See, it didn’t start off as a document. It started off as an idea.

We were given a brief on what needed to be done. That brief was clear, and the expected outcomes were clear too.

What we did when we came together was to bash around the brief together to see what we thought it needed to be. That’s where the fun started.

We didn’t just sit at a table and brainstorm ideas in a bullet point fashion on a sheet of A4.

We were walking around the room and being all animated with one another.

I was scribbling things on the whiteboard and illustrating things.

He was commenting and providing context and developing his thinking. He was getting all visual in his head about what it could be.

Then we went away and left it alone.

When we came back together, he showed me this document and said that’s what our session produced for him.

We started getting all excited about things again. More things were being drawn, graphs being created and ideas being had.

We’ve been steadily, and surely, iterating each round of the document, and it’s looking fab.

It’s going to be a capability framework. It’s boring. It’s mundane.

But it’s been fab fun.


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Sukh Pabial

I'm an occupational psychologist by profession and am passionate about all things learning and development, creating holistic learning solutions and using positive psychology in the workforce.

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