1. Don’t plan to do it two Saturdays before Christmas.
2. Doing it on a Saturday is fine if you give people enough notice.
3. Trying to do it in a 5 week window isn’t enough notice.
4. People being interested is lovely. People booking seats is lovelier.
5. You need to rely on your network if you’re a sole provider to help you spread the word.
6. Or you need to partner with the right big names to get the thing to market.
7. The venue matters. More importantly, how you use the environment and venue matters more.
8. If you’re a sole provider/doing this infrequently, people need a bloody great experience to become your future advocates.
9. Practicality matters a lot. Theory is great, but when people can do things is better.
Big thanks to Phil Willcox, Meg Peppin, David Goddin and Perry Timms for their outright support in my plan to hold a workshop on positive psychology. I had to cancel due to low numbers. Watch out 2015, it’s gonna happen.