Words, The naming of businesses and other thoughts

I’ve been thinking about some recent writing from Phil Willcox where he breaks down the use of words and questions and how we use them to purposefully direct conversations either wittingly or not.

I’ve been thinking about how we name things and the strange attraction to branding. When London Underground became a company, did they think that was a good name? Did they consider names like London Travel Company? Why didn’t they call it something crazy like Sounds?

When a company gets names these days, does the name matter? If it’s your local newsagent, is it enough to be called Pabial’s News? Does a consultancy need a purposeful name? Could I call mine SP Consultancy? Why wouldn’t I call it The Learning Consultancy?

How did marketers decide that clever naming was a thing? Why did app based technology companies create short form names like Tumblr and Flickr? What’s wrong with the actual words they represent?

I’ve been thinking about in L&D how we use inaccessible language.

When we talk about storyboarding for e-learning to the business do they need to decrypt the words? Why can’t we say we’re designing the content and making sure it has a logical sequence?

When we say we need to build resilience why can’t we say we need to help people know how to deal with bad things when they happen?

When we say we are facilitating an away day focused on team development why can’t we say we’re helping people to understand each other better so they can work better together?

When we say we’re creating communities of practise why can’t we say we’re providing a forum for people with common interests to come together and get better at what they do?

I’ve been thinking about whether or not coaching is the only method of personal development we can have any faith/confidence would be causal and developmental.


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Sukh Pabial

I'm an occupational psychologist by profession and am passionate about all things learning and development, creating holistic learning solutions and using positive psychology in the workforce.

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