What the blogging figures?

So I’ve passed a fairly significant blogging milestone – 40,000 views. Nice.

As always, thanks for reading my thoughts. Most of what I blog about is quite specific, so to gain this milestone is seriously motivating.

When I pass figures like this, I find it a good point to reflect on how I got there, what I think it means for blogging, and any other useful information or insights that might occur to me.

40000 stats

First things first. This is not an amazing set of blogging figures. It’s about on par for most day to day bloggers. Some of the popular bloggers out there get these kinds of figures in a month – easily.

Passing 40,000 views has taken two and a half years of blogging effort. That’s not entirely easy yo! It means on average I post at least once a week, sometimes three times a week. If I’m at a conference then that’s up to four posts I’m publishing in one day. Last year I got 18,000 for the year, and this year looks like it might run to the same. That works nicely for me. I’m on a steady path and I’m still enjoying it.

I’ve actually been blogging for three and a half years, but transitioned over from Blogger in February 2011, that’s why it randomly starts then.

I don’t write for the numbers. If that were the case I’d be pushing content which was much more marketing in its focus. I’d also be going for the top tips for blogging like “5 key ways to train your staff” or “8 killer strategies for course design” – that’s the stuff which gets the big hits – apparently. I tend to write when there’s something to say and talk about in the L&OD profession. My readers are quite attuned to this and mostly follow me for that purpose. I do blog about other topics, and they are where I express myself in different ways.

The numbers suggest some kind of stabilisation over the last year. That is, I’ve hit a comfort zone of writing which regularly attracts a certain level of readership which is quite fluid in its nature. That’s cool by me. Some part of me wonders what it takes to create higher numbers for discreet postings. For example, some bloggers I know will push their content from months and years ago, thereby creating regular reasons to come back to their blog. Others have that kind of blogging presence which just attracts everyone and their dog. Most – like me I suspect – attract a core, and they fluctuate naturally.

Here’s a list of most searched terms that lead people to my blog:

Positive institutions – because I write things about positive psychology

Sikhism places of worship – because I wrote a post about “A snapshot of a Sikh wedding

Learnings in life – because Kate Griffiths-Lambeth wrote a guest post for me about “Life’s Learning Ladder“.

Positive psychology at work – because, unsurprisingly, I wrote a post about “Using positive psychology to create change at work“.

Manipulators body language – because I wrote about “The link between emotions and behaviours“.

Failure at work because I wrote about “Dealing with failure at work“.

Presentations on change because I wrote about “HRD11 Presentation on Change“.

And here are some random search terms:

solier full of stange oath and beared like the pard – you got me.

3 e’s in l&d – clearly.

prochaska’s changing for good – well good on you, prochaska. Hope it goes well for you.

I cannot stand rude people – quite.

Y’all have my gratitude in abundance 🙂

Blogging, blogging, blogging

I’m now well into my third year of blogging. I started in December 2009, and have tried to keep fairly regular since then. I originally started on Blogger, and decided about a year later to come over to WordPress. It’s a move well worth doing if you’re a regular blogger. The features are much better, more functionality is available, and you’re able to play around with your blog with much more ease.

In that time, I’ve recently passed 20,000 views, and this week I wrote my 250th post. I’m quite open about what blogging does for me, and what it’s helped me to achieve. I’m happy to share this information, as I believe it helps others to get some insight into what blogging looks like.

So what do I write about? Well, I try to keep things fairly focused on the learning and development world. Lately I’ve been venturing quite heavily into Positive Psychology. I tend to also talk about a host of topics on rare occasions – I will also write about Sikhi, my family, social media, and sometimes technology. I am certainly a regular blogger, I’ll try and write something 2-3 times a week. This brings its ups and downs with it. It means some posts get picked up really well, others get missed so get fewer views, and I’m often competing against myself in keeping the writing up.

I have a very modest readership. On a good day, I’ll get about 100 views on the blog including a post I publish that day. A regular day gets about 20-40 views depending on what people are searching for. I have a regular set of people who visit and try to keep up with my posts – I love them.

My most popular posts ever:

Some things around this. The 1984, A Sikh Story post gets viewed pretty much everyday and amazingly is a landing point by people just typing in “Sikh” into Google. I say amazingly because if you try it, my post is not early in the results pages. Go me! I am amazed the home page gets so many views because I very rarely ever push people to just my homepage. However, the URL is publicised in most of my profiles so it’s not that hard to see it’s an easy click to reach there. And the other stuff gets regularly searched for, so keeps pushing those numbers up.

I’ve had about 560 comments on the blog (not including pingbacks). That’s not true though, at least half are my responses to others, so it’s more likely about 280ish. So over all blogs that’s just over 1 comment per post which is nice.

When I link to other sites, this sends some traffic in that direction depending on what the link is to. Generally people will click up to 4-5 times in a day. I tend to link to other posts as they’ve provided me with some kind of input to what I’m writing about. This is supposed to also have the added benefit of helping the SEO of a site. I ain’t got a scooby if that’s the case or not. I’m happy to keep doing this as it also serves as a way of letting someone know their writing is appreciated. I certainly enjoy it when I’m being linked to from someone’s post.

Search terms are a bizarre beast. How someone finds my blog by searching ‘stand alone role’, ‘assume innocence’ or ‘mbti preferences’ is interesting because why would you search for those specific words? Even more bizarre is when someone searches specifically for ‘an ignoramus and his her lucre are readily disjoined’. But for whatever reason, people are seemingly searching for things I write about. Jolly good.

And finally this table shows the ebb and flow nature of blogging by months:

I am very glad that so far this year I’ve gained more hits than all of last year.

Hope this has been useful. This has been one of the biggest activities of narcissism I’ve ever done on the blog.

On Friday 17th August I’m running an event called Positive Psychology in Application. It’s going to cover a range of topics to do with Positive Psychology. Book now to attend and learn more.